The Neo Geo Pocket Color is a 16-bit color handheld video game console manufactured by SNK. It is a successor to SNK's monochrome Neo Geo Pocket handheld which debuted in 1998 in Japan, with the Color being fully backward compatible. The Neo Geo Pocket Color was released on March 16, 1999 in Japan, August 6, 1999 in North America, and on October 1, 1999 in Europe, entering markets all dominated by Nintendo, competing with Nintendo's Game Boy Color. After a good sales start in both the U.S. and Japan with 14 launch titles (a record at the time), The Neo Geo Pocket Color (and other SNK/Neo Geo products) did however, last until 2001 in Japan. It was SNK's last video game console, as the company went bankrupt on October 22, 2001. The system's display and 40-hour battery life were also well received.