The British Broadcasting Corporation Microcomputer System, or BBC Micro, is a series of microcomputers and associated peripherals designed and built by the Acorn Computer company in the 1980s for the BBC Computer Literacy Project, operated by the British Broadcasting Corporation. Designed with an emphasis on education, it was notable for its ruggedness, expandability, and the quality of its operating system. An accompanying 1982 television series, The Computer Programme, featuring Chris Serle learning to use the machine, was broadcast on BBC2. After the Literacy Project's call for bids for a computer to accompany the TV programmes and literature, Acorn won the contract with the Proton, a successor of its Atom computer prototyped at short notice. Renamed the BBC Micro, the system was adopted by most schools in the United Kingdom, changing Acorn's fortunes. It was also successful as a home computer in the UK, despite its high cost. Acorn also employed the machine to simulate and develop the ARM architecture which, many years later, has become hugely successful for embedded systems, including tablets and mobile phones. In 2013 ARM was the most widely used 32-bit instruction set architecture. While nine models were eventually produced with the BBC brand, the phrase "BBC Micro" is usually used colloquially to refer to the first six (Model A, B, B+64, B+128, Master 128, and Master Compact), excluding the Acorn Electron; subsequent BBC models are considered part of Acorn's Archimedes series.